SEO Case Study:DudiLock – Full On-Page & Off-Page SEO Optimization
Client: DudiLock
Industry: Security Solutions & Locksmith Services (Israel)
Website: https://dudilock.co.il/
Service: Full SEO On-Page & Off-Page Optimization
Duration: Monthly Ongoing Engagement
1. Client Background & Initial Challenge
DudiLock is a niche security and locksmith company with a presence in the Israeli market which is highly competitive. When they partnered with Webspot Technologies, their online image was not matching their physical competence. The site was buried under competitors for high-intent local searches, almost entirely because of the technical discrepancies, the unoptimization of the site content, and absence of authority indicators. The challenge was to turn a dormant site into a lead-generating engine which would be able to take over search results in the town.
2. Tools & Technologies Used
- Google Analytics: To assess the growth of traffic, time spent by a user on the site, and conversion trails.
- Google Search Console: To address the indexing status, CTR, and search performance.
- Ahrefs and SEMrush: They are used for competitive benchmarking (aggressive) and checking backlinks.
- Screaming Frog: To conduct deep-crawl technical audits and determine architecture defects.
4. SEO Strategy Application
| On-Page Optimization | Content & UX Improvements | Off-Page & Local SEO |
|---|---|---|
| Technical Cleanup: 404 errors were resolved, robots.txt was optimized, and site indexation was improved. | Keyword Integration: Rewrote service pages to naturally incorporate high-volume Hebrew search terms. | Authority Building: Secured high-DA backlinks from relevant security and home improvement niches. |
| Meta Refinement: Developed compelling Title tags and Meta descriptions to improve Click-Through Rates. | User Experience: Optimized the mobile interface to allow emergency customers to call with a single click. | Local Dominance: Optimized Google Business Profile and local directories to rank in “Map Pack” positions. |
5. Results & Proof of Success
- Keyword Dominance:Secured Top 3 positions for primary locksmith service keywords in the target region.
- Traffic Growth: Experienced an increase in organic sessions of 58% within the first four months.
- Conversion Spike: Registered a huge growth in mobile-based “Click-to-Call” inquiries.
- Domain Rating: Beat several existing local competitors and raised the authority score of the site successfully.
